Case | HBS Case Collection | November 2008 (Revised February 2010)

CBS and Online Video

by Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky


In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?

Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry;


Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)