Case | HBS Case Collection | November 2008

Eden McCallum

by Heidi K. Gardner and Robert G. Eccles


This case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.

Keywords: Business Model; Business Startups; Entrepreneurship; Leadership; Work-Life Balance;


Gardner, Heidi K., and Robert G. Eccles. "Eden McCallum." Harvard Business School Case 409-060, November 2008.