Supplement | HBS Case Collection | 2009 (Revised from original 2008 version)
by Das Narayandas, Kerry Herman and Laura Winig
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.
Keywords: Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union;
Citation:
Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, May 2009. (Revised from original November 2008 version.)
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Case | HBS Case Collection | 2013
Innovation at the Boston Consulting Group
Robert G. Eccles, Das Narayandas and Penelope Rossano
Keywords: innovation; strategy consulting; professional service firm; knowledge management; client management; product development; leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry;
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Das Narayandas, Kerry Herman and Lisa Mazzanti
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Das Narayandas, Kallol Das and Kerry Herman