Publications
Publications
- November 2008 (Revised February 2010)
- HBS Case Collection
Rebranding at Oliver Wyman Group
By: Robert G. Eccles and Kaitlyn Simpson
Keywords
History; Integration; Organizational Change and Adaptation; Marketing Strategy; Service Operations; Organizational Structure; Organizational Culture; Brands and Branding; Consulting Industry
Citation
Eccles, Robert G., and Kaitlyn Simpson. "Rebranding at Oliver Wyman Group." Harvard Business School Case 409-055, November 2008. (Revised February 2010.)