Case | HBS Case Collection | November 2008 (Revised October 2012)


by David E. Bell and Mary Louise Shelman


In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestlé model."

Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry;


Bell, David E., and Mary Louise Shelman. "Nestle." Harvard Business School Case 509-001, November 2008. (Revised October 2012.)