Journal Article | American Economic Review: Papers and Proceedings | May 2009

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

by Nikhil Agarwal, Susan Athey and David Yang

Citation:

Agarwal, Nikhil, Susan Athey, and David Yang. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 441–447.