Article | Rotman | winter 2009

Creativity, Improvisation, and Organizations

by Colin M. Fisher and Teresa M. Amabile


'Improvisational creativity' involves simultaneously identifying new challenges and generating responses, with little or no time to prepare.

Keywords: Innovation and Management; Organizational Culture; Creativity; Theory; Performance;


Fisher, Colin M., and Teresa M. Amabile. "Creativity, Improvisation, and Organizations." Rotman (winter 2009), 40–45.