Teaching Note | HBS Case Collection | 2010 (Revised from original 2008 version)
by Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John Dineen describing how he communicated his decision to key managers on different sides of the issue. And a final video segment describes the outcome of the decisions.
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry;
Citation:
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE’s Imagination Breakthroughs: The Evo Project." Harvard Business School Teaching Note 908-413, May 2010. (Revised from original September 2008 version.)
GE’s Imagination Breakthroughs: The Evo Project
Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
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