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(Revised from original 2008 version)
The Power to Persuade (Abridged)
This note develops and explains a five-part framework for persuading others to support (or not oppose) a desired course of action.
Power and Influence;
Watkins, Michael, G. Felda Hardymon, and Ann Leamon. "The Power to Persuade (Abridged)." Harvard Business School Background Note 809-037, July 2012. (Revised from original August 2008 version.)