Background Note | HBS Case Collection | August 2008 (Revised July 2012)

The Power to Persuade (Abridged)

by Michael Watkins, G. Felda Hardymon and Ann Leamon


This note develops and explains a five-part framework for persuading others to support (or not oppose) a desired course of action.

Keywords: Framework; Management Skills; Negotiation Tactics; Power and Influence; Cooperation;


Watkins, Michael, G. Felda Hardymon, and Ann Leamon. "The Power to Persuade (Abridged)." Harvard Business School Background Note 809-037, August 2008. (Revised July 2012.)