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(Revised from original 2008 version)
McDonald's Plan to Win (A)
As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as restaurants such as Dunkin Donuts and Starbucks, as well as new entrants such as Panera Bread and Quiznos began offering meals and snacks throughout the day.
Casadesus-Masanell, Ramon, Karla Ingrid Gravis, and Annette Kristine Rodriguez. "McDonald's Plan to Win (A)." Harvard Business School Case 709-419, March 2010. (Revised from original July 2008 version.)