Case | HBS Case Collection | July 2008 (Revised March 2010)

McDonald's Plan to Win (A)

by Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez


As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as restaurants such as Dunkin Donuts and Starbucks, as well as new entrants such as Panera Bread and Quiznos began offering meals and snacks throughout the day.

Keywords: Business Model; Competitive Strategy; Complexity; Supply and Industry; Retail Industry; Food and Beverage Industry;


Casadesus-Masanell, Ramon, Karla Ingrid Gravis, and Annette Kristine Rodriguez. "McDonald's Plan to Win (A)." Harvard Business School Case 709-419, July 2008. (Revised March 2010.)