Supplement | HBS Case Collection | July 2008 (Revised December 2011)

ghSMART(-er) & Co., 2008: Pioneering in Professional Services

by Noam T. Wasserman and Ashraf Haque


Geoff Smart, founder and CEO of ghSMART & Co., wanted to build ghSMART into the #1 management-assessment firm for CEOs and investors. However, he had just received two pieces of very bad news: the demise of an existing project and the loss of a $1 million engagement he thought was already sold. The news raised difficult questions about how Geoff had structured his firm and had designed its governance and incentive systems.

Keywords: Business Ventures; Managerial Roles; Organizational Structure; Problems and Challenges; Loss; Motivation and Incentives; Service Industry;


Wasserman, Noam T., and Ashraf Haque. "ghSMART(-er) & Co., 2008: Pioneering in Professional Services." Harvard Business School Supplement 809-025, July 2008. (Revised December 2011.)