Case | HBS Case Collection | July 2008 (Revised February 2017)

Amazon: The Brink of Bankruptcy

by Lynda M. Applegate


Enables a thorough analysis of the business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets.

Keywords: Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy;


Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised February 2017.)