Case | HBS Case Collection | July 2008 (Revised April 2009)

Advanced Micro Devices: Competing in the Shadow of a Giant (A)

by Willy C. Shih and Andrew A. King


As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faced huge capital expenditures associated with constructing its manufacturing facilities. The company was at a crossroads: it had to decide whether to partner with IBM or align with other firms as it tried to keep up with Intel.

Keywords: Investment; Operations; Partners and Partnerships; Competitive Strategy; Technology Industry;


Shih, Willy C., and Andrew A. King. "Advanced Micro Devices: Competing in the Shadow of a Giant (A)." Harvard Business School Case 609-002, July 2008. (Revised April 2009.)