Case | HBS Case Collection | June 2008

Threadless: The Business of Community (Instructor's Version)

by Karim R. Lakhani and Zahra Kanji


The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next two videos detail the rationale for the final decision and their future plans. The final video contains a discussion about community participation and questions of exploitation.

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry;


Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.