| HBS Case Collection
In this case we look at the design and development of an unconventional market, where neither money nor traditional "goods" are exchanged. Kidney exchange is an idea pioneered by HBS professor and market designer Alvin Roth and a small group of innovative doctors. This case follows this group as they grapple with some of the complex questions associated with launching a national clearinghouse for kidney exchange. It raised critical questions about why and how value is created in markets and how important moral dilemmas (in this case, the buying and selling of human organs) complicate the connection between market exchange and value creation.
Keywords: Moral Sensibility;