Chapter | Handbook of New Product Development Management | 2007

Learning by Experimentation: Prototyping and Testing

by Stefan H. Thomke

Keywords: Research;

Citation:

Thomke, Stefan H. "Learning by Experimentation: Prototyping and Testing." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.