Teaching Note | HBS Case Collection | June 2008 (Revised February 2011)

Maria Sharapova: Marketing a Champion (TN) (A) & (B)

by Anita Elberse

Abstract

Teaching Note for [507065] and [507066].

Keywords: Brands and Branding; Sports; Sports Industry;

Citation:

Elberse, Anita. "Maria Sharapova: Marketing a Champion (TN) (A) & (B)." Harvard Business School Teaching Note 508-087, June 2008. (Revised February 2011.)