Chapter | Competitiveness in Catalonia: Looking Ahead—A Report of the Center SP-SP at IESE Business School | 2009

Company Strategy: Business Model Reconfiguration for Innovation and Internationalization

by Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Strategy; Business Model; Competitive Advantage; Innovation and Management; Organizational Change and Adaptation; Globalized Firms and Management;

Citation:

Casadesus-Masanell, Ramon, and Joan E. Ricart. "Company Strategy: Business Model Reconfiguration for Innovation and Internationalization." In Competitiveness in Catalonia: Looking Ahead—A Report of the Center SP-SP at IESE Business School. Universidad de Navarra, 2009.