Case | HBS Case Collection | June 2008 (Revised August 2008)

The Suzlon Edge

by Richard H.K. Vietor and Juliana Seminerio

Abstract

With prices of oil, coal and gas at historically high levels, the wind industry had installed more than 20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy source that would not add to the problems associated with global climate change. Suzlon Energy Limited (Suzlon), India's largest manufacturer of wind turbines, had evolved from a small family-run business into a global enterprise spanning four continents in just over a decade. But would the costs associated with the aggressive growth policy be too much for a young company to handle?

Keywords: Family Business; Cost vs Benefits; Renewable Energy; Globalized Firms and Management; Growth and Development Strategy; Integration; Weather and Climate Change; Environmental Sustainability; Energy Industry; India;

Citation:

Vietor, Richard H.K., and Juliana Seminerio. "The Suzlon Edge." Harvard Business School Case 708-051, June 2008. (Revised August 2008.)