Journal Article | Harvard Business Review | June 2009
by Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence;
Citation:
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
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Book | 2013
Happy Money: The Science of Smarter Spending
Elizabeth Dunn and Michael Norton
Working Paper | HBS Working Paper Series | 2013
Non-Standard Matches and Charitable Giving
Michael Sanders, Sarah Smith and Michael I. Norton
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
Lalin Anik, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn and Jordi Quoidbach