More from the Author

• Teaching Note | HBS Case Collection | 2013

  Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)

  Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

  Citation:

  Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)." Harvard Business School Teaching Note 913-410, May 2013.

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  Domaines Barons de Rothschild (Lafite): Plus ça change…

  Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

  For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

  Citation:

  Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change…." Harvard Business School Case 913-402, May 2013. (Revised from original December 2012 version.)

  CiteView DetailsPurchase

  Related

• Teaching Note | HBS Case Collection | 2013

  J.C. Penney's 'Fair and Square' Pricing Strategy (TN)

  Elie Ofek and Jill Avery

  Citation:

  Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy (TN)." Harvard Business School Teaching Note 513-099, April 2013.

  CiteView DetailsPurchase

  Related