Publications
Publications
- April 27, 2009
- Business Standard
Fraud in Online Advertising
By: Benjamin Edelman
Abstract
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is considerably more complicated.
Keywords
Citation
Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).