Article | Business Standard | April 27, 2009

Fraud in Online Advertising

by Benjamin Edelman

Abstract

At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is considerably more complicated.

Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value;

Citation:

Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).