Teaching Note | HBS Case Collection | May 2008

Disney Consumer Products: Marketing Nutrition to Children (TN)

by David E. Bell and Mary L. Shelman

Abstract

Teaching Note for [507-006].

Keywords: Food; Partners and Partnerships; Nutrition; Age Characteristics; Health Pandemics; Consumer Products Industry; Food and Beverage Industry;

Citation:

Bell, David E., and Mary L. Shelman. "Disney Consumer Products: Marketing Nutrition to Children (TN)." Harvard Business School Teaching Note 508-078, May 2008.