Supplement | HBS Case Collection | May 2008

Hasbro Games -- POX (A) and (B), Supporting Video

by Elie Ofek

Abstract

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game.

Keywords: Media; Advertising; Product Launch; Entertainment and Recreation Industry;

Citation:

Ofek, Elie. "Hasbro Games -- POX (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-706, May 2008.