Keynote Speech | May 2009

Blockbuster Strategies in the Media Industry

by Anita Elberse

Keywords: Strategy; Media; Media and Broadcasting Industry;

Citation:

Elberse, Anita. "Blockbuster Strategies in the Media Industry." Media Meets The Customer Seminar, Universidad de Navarra, Instituto de Estudios Superiores de la Empresa (IESE), Madrid, Spain, May 2009.