Conference Presentation | Jun 2009 - 2009

Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels

by Anita Elberse

Keywords: Arts; Technology;

Citation:

Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.