Case | HBS Case Collection | May 2008 (Revised August 2009)

Intel NBI: Handheld Graphics Organization

by Willy C. Shih and Thomas Thurston

Abstract

The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high degree of autonomy, some of the operating assumptions included explicit or implicit ties back to the rest of the corporation. While HGO met with some early market success, ultimately its fate would hinge on how other parts of the company viewed it and on how the rest of the company was performing financially.

Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States;

Citation:

Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)