Conference Presentation | Jun 2009 - 2009

The Economic Value of Athlete Endorsers

by Anita Elberse and Jeroen Verleun

Keywords: Economics; Value;

Citation:

Elberse, Anita, and Jeroen Verleun. "The Economic Value of Athlete Endorsers." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.