Case | HBS Case Collection | May 2008 (Revised August 2009)

Intel NBI: MXP Digital Media Processor

by Willy C. Shih and Thomas Thurston


"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But it faced many questions as the ventures grew and started to win their first customers. How should NBI handle the transition of the venture back to a mainstream division within Intel?

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States;


Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)