Teaching Note | HBS Case Collection | April 2008

Marketing Chateau Margaux (TN)

by John A. Deighton and Leyland Pitt

Abstract

Teaching Note for [507033].

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France;

Citation:

Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.