Case | HBS Case Collection | November 1999

Reshaping Apple Computer's Destiny 1992 (Abridged)

by Clayton M. Christensen and Tara Donovan


Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple.

Keywords: Transformation; Crisis Management; Management Analysis, Tools, and Techniques; Management Style; Management Systems; Management Teams; Computer Industry; California;


Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged)." Harvard Business School Case 300-002, November 1999.