Supplement | HBS Case Collection | April 2008

ProfitLogic (CW)

by Lynda M. Applegate, Richard G. Hamermesh and Michael J. Roberts


This interactive spreadsheet accompanies the ProfitLogic case (#802-110) to enable analysis of the cash flow implications of three business models that the company is considering. Students are able to change key assumptions and see the impact on cash flow.

Keywords: Cash Flow; Business Model;


Applegate, Lynda M., Richard G. Hamermesh, and Michael J. Roberts. "ProfitLogic (CW)." Harvard Business School Spreadsheet Supplement 808-704, April 2008.