Case | HBS Case Collection | April 2008 (Revised May 2010)

Visions of Web 3.0

by Thomas R. Eisenmann and David Andrew Vivero


Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website owners would need to recode data and content on their existing sites, agree on ontologies for structuring information, and develop new tools for querying Semantic Web data. The case profiles two start-ups with very different strategies for exploiting Semantic Web opportunities: Radar Networks and Metaweb Technologies.

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Technology Platform; Semantic Web;


Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)