Case | HBS Case Collection | April 2008 (Revised April 2010)

TheLadders

by Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett

Abstract

Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.

Keywords: Customer Satisfaction; Price; Recruitment; Job Search; Marketing Strategy; Employment Industry;

Citation:

Coles, Peter A., Benjamin Edelman, Brian J. Hall, and Nicole Bennett. "TheLadders." Harvard Business School Case 908-061, April 2008. (Revised April 2010.) (request a courtesy copy.)