Case | HBS Case Collection | April 2008 (Revised March 2015)

TheLadders (A)

by Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett


Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.

Keywords: Customer Satisfaction; Price; Recruitment; Job Search; Marketing Strategy; Employment Industry;


Coles, Peter A., Benjamin Edelman, Brian J. Hall, and Nicole Bennett. "TheLadders (A)." Harvard Business School Case 908-061, April 2008. (Revised March 2015.) (request a courtesy copy.)