Module Note | April 2008 (Revised July 2011)

Strategic Renewal

by David J. Collis and Jan W. Rivkin


While it is relatively easy to identify why strategies fail, it is much harder to explain how to fix a failing strategy or build an organization that can continuously renew its strategy. This note identifies some patterns that distinguish companies whose renewal efforts made headway from firms whose efforts fell flat.

Keywords: Organizational Change and Adaptation; Organizational Culture; Failure; Strategy;


Collis, David J., and Jan W. Rivkin. "Strategic Renewal." Harvard Business School Module Note 708-503, April 2008. (Revised July 2011.)