| HBS Case Collection
(Revised from original 2008 version)
Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara Pictures, the United Arab Emirates (UAE) first 3D animation studio. Recently dubbed "Dubai's answer to Pixar" in a recent magazine article, Lammtara's first animated television show, FREEJ, had taken the Arabian Gulf region by storm a year ago. It was November 2007, and the second season of FREEJ had aired earlier in the fall, smashing the first season's record-breaking viewership numbers.
Keywords: Animation Entertainment;
Entertainment and Recreation Industry;
United Arab Emirates;
Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, September 2008. (Revised from original March 2008 version.)