| HBS Case Collection
Ujjivan: A Microfinance Institution at a Crossroads (A)
Samit Ghosh, the CEO and founder of Ujjivan, a major microfinance provider in Bangalore, wants to grow his business rapidly and become financially sustainable, but he's struggling with staff fraud, high costs, and how to stay true to Ujjivan's mission of poverty alleviation, while simultaneously reaching out to higher-income customers. The case explores how Ujjivan can grow, looking at such issues as new technology, diversifying product offerings, and how to hire the best staff.
Keywords: Financial Institutions;
Mission and Purpose;
Growth and Development Strategy;
Financial Services Industry;