Teaching Note | HBS Case Collection | March 2008 (Revised November 2012)

GE's Imagination Breakthroughs: The Evo Project (TN)

by Christopher A. Bartlett

Abstract

Teaching Note for [907048].

Keywords: Business Conglomerates; Creativity; Consumer Products Industry; Media and Broadcasting Industry;

Citation:

Bartlett, Christopher A. "GE's Imagination Breakthroughs: The Evo Project (TN)." Harvard Business School Teaching Note 908-413, March 2008. (Revised November 2012.)