Case | HBS Case Collection | February 2008 (Revised August 2013)

Fortis Healthcare (A)

by Regina E. Herzlinger and Pushwaz Virk


Should the Indian hospital chain enter the medical travel market or should it focus on expansion in the under-served Indian market? Is its business model appropriate to its goals?

Keywords: Business Model; Globalization; Globalized Markets and Industries; Health Care and Treatment; Growth and Development Strategy; Health Industry; India;


Herzlinger, Regina E., and Pushwaz Virk. "Fortis Healthcare (A)." Harvard Business School Case 308-030, February 2008. (Revised August 2013.)