Article | Balanced Scorecard Report | January – February 2009

Managing Strategy with External Partners

by Robert S. Kaplan, Francisco de Asis Martinez-Jerez and Bjarne Rugelsjoen

Keywords: Management; Strategy; Partners and Partnerships;

Citation:

Kaplan, Robert S., Francisco de Asis Martinez-Jerez, and Bjarne Rugelsjoen. "Managing Strategy with External Partners." Balanced Scorecard Report 11, no. 1 (January–February 2009): 1–6.