|
Case
| HBS Case Collection
|
2010
(Revised from original 2008 version)
The Globalization of East Asian Pop Music
by
Jordan Siegel and Yi Kwan Chu
|
Abstract
This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also decide whether to expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.
Keywords: Profit;
Globalization;
Cross-Cultural and Cross-Border Issues;
Business Strategy;
Expansion;
Music Industry;
East Asia;