| HBS Case Collection
Cincom Systems, Inc.
Tom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a changing industry. He also realizes that an IPO might negate his firm's efforts to deliver high levels of customer satisfaction and change Cincom's unique corporate culture.
Keywords: Customer Satisfaction;
Initial Public Offering;
Information Technology Industry;
Nicholas, Tom, and David Chen. "Cincom Systems, Inc." Harvard Business School Case 808-084, February 2008.