Case | HBS Case Collection | January 2008 (Revised August 2008)

The Time Warner Center: Mixed-Use Development

by A. Eugene Kohn, Arthur I Segel and David Lane

Abstract

Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in Manhattan. Tracing the process by which Related became the site developer, the case examines the risks and rewards of building and marketing the various components of the megastructure.

Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY);

Citation:

Kohn, A. Eugene, Arthur I Segel, and David Lane. "The Time Warner Center: Mixed-Use Development." Harvard Business School Case 208-081, January 2008. (Revised August 2008.)