| HBS Case Collection
(Revised from original 2008 version)
Bidding on Martha's Vineyard (B)
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and probabilistic views, and leaves them with a key decision. The B case describes their choice as well as the twists and turns leading to the conclusion.
Keywords: Bids and Bidding;
Real Estate Industry;