Publications
Publications
- January 2008 (Revised August 2012)
- HBS Case Collection
Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida
By: Regina E. Herzlinger and Grady Clouse
Abstract
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how.
Keywords
Health Care and Treatment; Nonprofit Organizations; Strategy; Insurance; Insurance Industry; Florida
Citation
Herzlinger, Regina E., and Grady Clouse. "Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida." Harvard Business School Case 308-089, January 2008. (Revised August 2012.)