Teaching Note | HBS Case Collection | January 2008 (Revised April 2008)

Pilgrim Bank (B): Customer Retention (TN)

by Frances X. Frei and Dennis Campbell


Teaching Note for [602095].

Keywords: Customers; Banks and Banking; Customer Focus and Relationships; Banking Industry;


Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention (TN)." Harvard Business School Teaching Note 608-116, January 2008. (Revised April 2008.)