Module Note | January 2008 (Revised August 2009)

Competing through Business Models (A)

by Ramon Casadesus-Masanell and Joan E. Ricart


This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course "Competing through Business Models."

Keywords: Business Model; Competitive Strategy; Value;


Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (A)." Harvard Business School Module Note 708-452, January 2008. (Revised August 2009.)