Case | HBS Case Collection | 2012 (Revised from original 2008 version)

Smartix: Swinging for the Fences

by Noam Wasserman

Abstract

Vivek Khuller has built Smartix by attracting classmates to co-found it with him, learning how to pitch it to top VC firms and potential strategic partners, and honing the concept and business model by testing it in smaller venues. Now, he is facing the implications of the choices he has made in each of these areas and has to decide how to manage those implications.

Keywords: Business Model; Business Startups; Decision Choices and Conditions; Entrepreneurship; Negotiation Process; Partners and Partnerships;

Citation:

Wasserman, Noam. "Smartix: Swinging for the Fences." Harvard Business School Case 808-116, December 2012. (Revised from original January 2008 version.)