| HBS Case Collection
(Revised December 2012)
Smartix: Swinging for the Fences
Vivek Khuller has built Smartix by attracting classmates to co-found it with him, learning how to pitch it to top VC firms and potential strategic partners, and honing the concept and business model by testing it in smaller venues. Now, he is facing the implications of the choices he has made in each of these areas and has to decide how to manage those implications.
Keywords: Business Model;
Decision Choices and Conditions;
Partners and Partnerships;