Background Note | HBS Case Collection | January 2008 (Revised January 2010)

Finding Information for Industry Analysis

by Jan W. Rivkin and Ann Cullen

Abstract

This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all relevant facts are provided, to doing a Five Forces analysis in a work setting, without the benefit of a prepackaged case. Exhibits provide detailed information on top resources for industry analysis, instructions for accessing prominent databases, notes on using the Internet and other new media, and some publication-related tricks of the trade pertinent to each step in the industry analysis process.

Keywords: Information; Five Forces Framework; Research; Competitive Strategy; Internet;

Citation:

Rivkin, Jan W., and Ann Cullen. "Finding Information for Industry Analysis." Harvard Business School Background Note 708-481, January 2008. (Revised January 2010.)