Background Note | HBS Case Collection | December 2007

The Music Recording Industry: Digital Rocks

by Stephen P. Bradley and Nancy Bartlett


Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and consumers had redefined consumption and usage of music. This revolution required a relatively habitual industry to create new paradigms for artist development, distribution, and format.

Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry;


Bradley, Stephen P., and Nancy Bartlett. "The Music Recording Industry: Digital Rocks." Harvard Business School Background Note 708-463, December 2007.